Our purpose is to help you access the things you need in your personal or business life. We give you the options to make that happen.

About Us

SFS.Finance is a family owned-and-operated company that provides financing and leasing services to consumers and businesses in Canada. Since 2012, we have been offering our customers convenient and flexible financing options, while emphasizing integrity, knowledge, and the highest degree of customer service throughout our operations.

Through our network of merchant partners across the country, the SFS.Finance brand is recognized as a unique and convenient offering in the market by providing the most flexible and convenient options in the market. We have tailor-made plans specific to each industry and merchant’s unique business needs that typical larger financial institutions cannot accommodate.

Management Team

Gord McOrmond
Chief Executive Officer

Gord has over has over 30 years of experience with small independent retail starting as Western Regional Manager with Commodore Business Machines then joining Simply Computing in 1987. Gord grew Simply Computing from a single location to over 25 locations, making it the largest independent Apple specialist retailer in Canada. In recent years, Gord has focussed on providing innovative financing solutions to his customers through SFS.Finance. Gord has a Bachelor of Science, Honours degree and a Diploma in Education both from the University of Victoria, and a Masters of Business Administration from the University of British Columbia.

Amanda Cameron
Chief Financial Officer

Amanda joined the Simply Group of Companies over 25 years ago and has worked in a variety of positions including inventory management, accounting, finance, operations, and human resources. Now as CFO, she leads a very capable team that bring exceptional knowledge and expertise, and best in class service to SFS’s customers. Amanda has a Bachelor in Business Administration with a concentration in Accounting from Kwantlen Polytechnic University, and an HR Certificate from Simon Fraser University.

Johnson Ng
Senior Director of Operations

Johnson has over 16 years of experience in the consumer electronics retail industry. With a Bachelor of Science degree in Computing Science and Molecular Biology & Biochemistry, and a Bachelor of Education degree from Simon Fraser University, Johnson joined the Simply Group of Companies in 2011 with a focus on developing business, automating systems and streamlining operations. Johnson is an avid traveller and has contributed his experience and expertise to Grover, a leading FinTech start-up specializing in the circular economy based in Berlin, Germany.

Marja Smith
Director of Leasing and Business Sales

Marja has been working with the Simply Group of Companies for over 20 years. She was instrumental in opening and operating the Simply Computing flagship store in Vancouver in 1998. Marja has experience in a variety of positions with Simply Computing, which gives her great experience for her current role with SFS.Finance. Since taking over the role of Manager in early 2016, she has increased leasing revenue tenfold. Marja is currently working towards a Bachelor in Business Administration with a concentration in Finance from Douglas College.

Nicole Ro
Manager of Financial Services

Ana Martins
Administrative Assistant

Ana is SFS.Finance’s newest addition to the team. Whether you are a pre-existing or new customer, Ana is happy to help you with any financing questions or queries!

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